Political Marketing and Management in Ghana
-15%
portes grátis
Political Marketing and Management in Ghana
A New Architecture
Mensah, Kobby
Springer International Publishing AG
08/2018
207
Mole
Inglês
9783319861463
15 a 20 dias
2952
Descrição não disponível.
1. Political Marketing and Management: A New Architecture; Kobby Mensah.- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre.- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah.- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu.- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi.- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan.- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah.- 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre.- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah.- 10. Conclusion; Kobby Mensah.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
branding;reputation;finance sourcing;cabinet administration;electoral politics;symbol approach
1. Political Marketing and Management: A New Architecture; Kobby Mensah.- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre.- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah.- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu.- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi.- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan.- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah.- 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre.- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah.- 10. Conclusion; Kobby Mensah.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
