Internationalization of Business

Internationalization of Business

Cases on Strategy Formulation and Implementation

Schmid, Stefan

Springer International Publishing AG

01/2019

171

Dura

Inglês

9783319740881

15 a 20 dias

454

Descrição não disponível.
Strategies of Internationalization: An Overview.- Adidas & Reebok: Is Acquiring Easier than Integrating?.- Airbus: Managing the Legacy of a Complex International Merger.- Aldi & Lidl: From Germany to the Rest of the World.- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry.- Lenovo: From Chinese Origins to a Global Player.- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?
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Case studies in international business;International business textbook;Cross-country venture strategy;International mergers and acquisitions;M&A strategy;Strategies of internationalization