Proceedings of the 1988 International Conference of Services Marketing

Proceedings of the 1988 International Conference of Services Marketing

Thomas, Edward G.; Rao, S.R.

Springer International Publishing AG

11/2016

369

Mole

Inglês

9783319369457

15 a 20 dias

9224

Descrição não disponível.

Papers from Opening Competitive Paper Session.- Travel and Tourism.- Leisure and Recreation.- Recreational Services.- International Services.- Financial Services.- Services Marketing Strategies and Techniques.- Travel and Hospitality.- Health Care Services.- Nonprofit Services.- Industrial Services.

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Academy of Marketing Science;Customer Behavior;Developments in Marketing Science;Marketing Research;Marketing Strategy;Services Marketing