Marketing Challenges in a Turbulent Business Environment

Engineered Customer Referrals: Prevalence and Antecedents.-
Norwegian Best Practice of Sustainable Business Models.- Cultural Transition
and Socio-Cultural Taxonomy of Consumers in BRICS Countries.- Five-Stage
Acculturation Process of Hispanic Consumers: Theory and Findings.- Fear Versus
Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages.- Basil
Social Media in Higher Education: An Investigation into UG Marketing Education
in the UK.- The Influence of Product Color on Perceived Weight and Consumer
Preference.- Understanding Green Consumption: Is Perceived Consumer
Effectiveness a Predictor of Green Behaviour?.- Drivers of Long-Term Savings
from a Consumers' Behavioral Perspective: A Large-Scale Empirical
Investigation.- A New Method for Bench marking Marketing Organizations with
Inter-Connected Departments.- Assessing Sales Contest Effectiveness: The Role
of Salesperson and Sales District Characteristics.- Building a Theoretical Model
of Trust in Direct-to-ConsumerAdvertising.- Relational Capability in a Key
Outsourced Supplier-Buyer Relationship.- "Can You Do Something About the
Price?"-Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer.- Assessing
the Impact of Corporate Reputation on Firms' Cost of Debt: An Empirical Study
of German DAX 30 Companies.-Considerations When Marketing Scales from Developed
Countries Are Utilised for Marketing Research in Emerging Markets.- Differential
Effects of Supervisory Coaching and Leader Member Exchange on Salesperson's
Behavior and Performance.- The Role of Service Provider Groups Stereotypes
During Service Failures.- Performance Implications of the Interplay Between
Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity.- Orientation
and Innovation in Dynamic Competitive Markets.- The Influence of Eleven P's of
Internal Marketing on Brand Awareness: An Emerging Economy Perspective.- The
Effect of Economic and Social Satisfaction on Partner Trust.- An Examination of
the Effects of Scarcity and Discounting on Purchase Decision Regret.- Frontline
Store Manager's Entrepreneurial Orientation for Merchandising and Service Role
Performance: Scale Development and Validation.- Corporate Social Responsibility
and Market Orientation in an Emerging Economy: Relationships and Outcomes.-
Felix Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study.-
Felix Increasing Salesperson's Self-Efficacy and Performance Through Coaching:
A Quantitative Study in Canada.- Building a Platform for Change: Identifying
Salient Beliefs Surrounding Fruit and Vegetable Consumption.- Emerging Market
Consumers: Latvian and Georgian Perceptions of Global Brands.- Beliefs and
Attitudes Towards Online Advertising in a Social Network Context.- Customer
Loyalty in U.S. Hispanic Markets.- Is Knowledge Transfer Within MNCs Good for
Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative
Culture.- What If I Make the Wrong Decision? The Role of AnticipatedRegret in
Switching Barrier Based Customer Retention.- Reconsidering Business-to-Business
Relationships: Multi-Dimensionality and Traces Left Behind.- Contents The
Moderating Effects of Self-Brand Concept and Reference Group on Consumer
Innovativeness Toward Purchase Intention.- Advertising Directed at Children: An
Empirical Study from Parents' Perspective on Television Advertising and
Advergames.- How Dynamic Marketing Capabilities Affect Market Share Performance
Output: An Innovative Brand Oriented Approach.- Export Decision-Making:
Combining Planning and Improvisation to Enhance Performance.- Investor
Associations Concerning Sustainability and the Impact of Misperceptions on SRI
Decision-Making.- When Do Measured Attitudes Reflect Past Behavior?.- Positioning
as Strategic Balance: The Case of Complementary and Alternative Medicine
(CAM)-A Structured Abstract.- Why Has the Chinese Leadership Style Prevailed
over Millenia? Towards an Evolutionary Theory of Leadership.- Learning to Improve
New Product Outcomes.- Child Participation in Family Purchasing Process:
Evidence from Lithuania.- Which Do I Prefer? A Theoretical Framework for
Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in
Japan.- Deciphering the Brand Value Structure: New Measures and Business
Insights.- Strategic Importance of Marketing Planning Capability: A Perspective
from Saudi Arabia.- Contents Donate to Me: Applying the Servicescape Framework
to an Online Donation Setting.- Presence or Absence of Unit Price Display and
Its Influence on Snack Food Choices.- Global Use and Access of Social
Networking Websites: A National Culture Perspective.- Talking with You-Not at
You: How Brand Ambassadors Can Spark Consumer Brand Attachment?.- Materiality
of Online Brand Community.- Thomas Exploring Consumer Acceptance and Engagement
with "Smart Meters".- Multichannel Customer Journeys: Mapping the Effects of
Zmot, Showrooming and Webrooming.- Adding Dynamics into Transaction Cost
Economics: The Social Capital Approach.- Determinants of Customer Loyalty:
Evidence from the Egyptian Mobile Market.- Specific Uncertainties in the
Distribution of Products from Renewable Resources: Empirical Evidence from the
German Forestry and Wood Cluster.- An Empirical Examination of Drivers
Impacting Usage Intentions of Social Media Shopping.- An Improved Understanding
of the Moderator Effects of Switching Costs Types on the Relationships Between
Customer-Perceived Value, Trust, and Customer Loyalty.- Contents Shopper's
Attitude and Demographics Influence on Store Patronage: A Comparison of Formal
vs. Informal Food Retail Stores in India.- The Congruency Between the Container
and the Content: Should We Texture Everything to Seduce the Consumer?.- Turning
Brand Undesirables in Brand Heroes: Capitalising on Corporate Social
Responsibility in Sport Sponsorship Alliances.- Company Initiated Communities
of Fantasy and Brands as Relationship Builders.- An Empirical Examination of
the Interrelationships Between Service Recovery Paradox and Its Key Antecedents
and Outcomes.- Informational Empowerment: Cross-National Comparison of Internet
Health Information Use and 'Patient-Consumer' Behaviour.- Barriers to Access
Consumer Finance and the Influence of Workforce Insecurity.- Market Resistance
in Developing Nations: The Sustenance of Gaucho Consumer Culture in Brazil.- How
United Nations Global Compact Impacts Business Performance: The Mediating Role
of Quality of Life of Employees in Emerging Market.- Purchase a New Car: The
Effect of Impulsiveness in the Brazilian Market.- Putting Visual Rhetoric into
Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print
Advertising.- Contents Customer Empowerment, Top Management Team and Product
Development: Success Paths in Turbulent Markets.- How Social Communities Create
Value: The Dynamics of Surf as a Social Practice.- The Effects of Destination
Personality on Tourist Satisfaction, Identification, and Behaviour.- How to
Explain Infatuation with the Online Secondhand Market? An Analysis of
Motivations and Perceived Risks.- Examining the Public's Desire to Punish
Socially Stigmatized Service Workers in Crisis: Can Empathy Buffer Anger?.- Cross-National
Emic Scale Development in Health Care Service Quality.- Geomarketing Mix
Optimization Using a Fuzzy Spatial and Multiscale Segmentation.- Martine Pele
Pridit Is a Useful Technique for Detecting Consumer Fraud When No Training
Sample Is Available.- Innovative Materials Facilitating Resource Efficiency: Do
Consumers Accept Eco-Friendly Materials?.- Managing Foreign Subsidiaries in
Emerging Countries: Are They Different from Western Subsidiaries?.- Assessment
of a Web Comparative Behavioural Model with an Interdisciplinary and Complexity
Approach.- Targeting Consumers at the Bop: What Implications?.- The Impact of
Corporate Social Responsibility and Contributions to Local Communities on Brand
Identification, Corporate Reputation and Brand Loyalty.- What Marketing
Strategy Matters? Examining a Contingency Model of the Relationship Between
Marketing Performance Management and Business Unit Performance.- Pricing
Capabilities: Drivers and Effects on Performance.- Triangulation Without Tears.-
Uses and Gratifications of Social Networking Sites: Towards the Construction of
a Measuring Instrument.- Consumer Schadenfreude: Deservingness of Product
Ownership Impacts Affect Following Another's Product Failure.- A Snowball to
Introduce Sustainability into Supply Chain.- A Typology of Barriers to
Pro-Environmental Behaviors: Evidence from a Three-Country Study.- Artifacts of
Corporate Identity in Emerging Business Relationships.- Key Performance
Indicators for Measuring Employer Brand Success.- The Recommendation Bias: The
Effects of Social Influence on Individual Rating Behavior.- The Influence of
Parental Style on Consumer Socialization in Mother-Adolescent Dyads and
Father-Adolescent Dyads.- Understanding Situated Learning in StressfulService
Experiences: A Cross-Cultural Perspective.- Contents To be or Not to be... does
the level of Empathy Contribute to Successful Personal Selling ?.-Deriving
Value from Advertising as a Consumable Product: Ideas and Evidence.- Social
Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical
Investigation - In-Person and Out-Person Factors in Perception of Product
Attributes.- Sustainability in Higher Education Institutions: Validation
Process of Quantitative Instrument.- A Dyadic View on Buyers and Sellers Social
Capital: Its Effect on Customized Treatments and Relationship Commitment.- The
Importance of Being Earnest: The Authenticity of Reciprocity in Marketing
Exchange Relationships.- The Pursuit of Loyalty in Grocery Stores: Differences
by Retail Format.- The Mixture of Network Marketing Types in Emerging Markets:
The Case of Swedish MNCs in China.- Sandberg Evaluations of a Destination
Across Travel Contexts: Examining the Evoked Set.- Is It Better to Shop Together?
Influence of Group Characteristics on Individual Buyer Utility in Mexico and
the United States.- Exploiting Proactive Interaction to Improve Retail
Experiences.- Contents The Effect of Market Structure on Pricing Behavior of
Industrial Service Firms.- Firm Strategic Behavior Versus Consumer Behavior: An
Explanation Through the Inoculation Theory.- When Employees' Retailers Create
Value Against Competition from E-Commerce.- The Tribal Consumer: A Comparison
of Traditional Maori and Modern-Day Tribal Social Systems.- Toward a Unified
Brand Engagement Construct .- Quantity Surcharges for Consumers with
Consumption Uncertainties.- Persuasive Design of Wellness Apps: Consumer Behavior
Perspective.- The Five Creatures Lesson: How Students Learn to Relate Animals
to Industry.- Multi-Latina's Leadership Role in Corporate Social Responsibility
and Sustainability Effort in Latin America.- An Investigation of the
Relationships Between Hispanic Retailers' Human and Social Capital, Migration
and Gender.- Copycat or Distinctive? An Empirical Study of Consumers'
Perception Towards Private Label.- Managerial Perspective of Social Media:
Managing the Tension Between the Need for an Integrated Communications Approach
and Consumers' Need for Personalization.- Endowment Effect in Latin America:
Empirical Evidence and Implications.- Contents Brand Familiarity in Latin
America: A New Three-Dimensional Conceptualization and Measure.- Perceptions of
Country Image and Product Marketing: A Study of Wine Brands from Chile and
Argentina.- Perceived Risks and Psychological Well-Being in Online Education:
Implications for Grade Expectations and Future Enrollment.- Assessing
Organizational Financial Health of Nonprofit Arts Organizations.- Experiences
with Gamification: The MDE Framework.- Adding Personality to New Products with
Fashion Co-branding.- Consumer Confusion Choosing Me-Too Snack Packages: An
Experimental Study.- Acting on Boycott Intentions: A Vietnamese Perspective on
the Role of Ethnocentrism, Animosity, and Regionality.- Building Brand Love
Through Co-creation.- A Cross-National Study of Consumer Beliefs, Attitudes and
Behaviors Toward Liking Brand Page.- South African Business Bank Customers'
Product Utilisation and Likelihood to Recommend.- The Role of Affect in Luxury
Brand Extension.- Purchase Intention of Socially Responsible Apparel Goods:
Investigating Consumers Cross-Culturally.- Contents Towards a Model of
Strategic Charity Rebranding Process: A Managerial Perspective.- Effects of
Ewom Campaigns with Rewards from the Perspectives of Givers and Receivers.- Differential
Impact of Price Demands in B2B Relationships.- Social Networks and Online
Advertising: Should Companies Promote Their Brand Fan Page or Their Brand
Website?.- A Closer Look at the Effects of LMX and Emotional Exhaustion: Are
Drained Salespeople More Deviant?.- Corporate Sponsorship Effects in
Business-to-Business Markets.- The (Additional) Missing Link: The Role of
Tailors as a Service Provider for Customization.- Unusual Product
Differentiation: Strategic Use of Trivial Attribute and the Separate Evaluation
Mode.- To Investigate Antecedents of International Tourists' Place Attachment
and Its Relationships with Memories and Post-Behavioral Intentions: The Case of
Seoul City.- Measuring the Self, the Social and the Task Oriented Side of
Service Customers in Joint Co-Creation Experiences.- Exploring the Nature of
Value and Well-Being Through an Internal Social Marketing Approach.- Salesperson
Role Stress and Unethical Behavior.- Crisis Communication: Lowering
Attributions to Restore Behavioral Intentions.- Contents The Relationship
Between Personality and the Creativity of Frontline Employees: Evidence from
Services.- Clustering Geo-markets Using Self-Organizing Maps: Application to
Natural Disaster Planning and Recovery.- Building Customer Trust and Loyalty:
Does Salesperson Empathy Matter?.- Consumer Ethnocentrism in Modern Armenia.- Marketing
Towards Happinessin Peru.- Employer Branding: Preliminary Thinking on the Role
of Corporate Sponsorship.- Accepted, Rejected, or Withdrawn: A Content Analysis
of Reviewer Feedback and Some Advice for Marketing Educators.- The Role of NGOS
in Business-To-Business Markets.- Here, There and Everywhere: The Polycentric
Consumer.- The Role of Sales and Marketing in Innovation Implementation, an
Empirical Analysis in Six South American Countries.- Can You Read the Sign?
Consumers' Utilization of Water Use Information and Price as Sign Cues.- Growing
Nonprofit Giving Via Peer-To-Peer Connections: Benefits and Potential Backlash.-
Investigating the Impact of Individual Attitudinal and Organizational Variables
on Green Behaviors and Commuting at the Workplace.- Contents Exploring the Use
of Online Social Marketing Tools in Motivating Healthy Alcohol Consumption
Patterns in Britain.- A Conceptual Model of Design Benefits and Brand
Engagement: The Mediating Role of Emotions-Structured Abstract.- Profit and
Opportunity Cost Outcomes of Sales Force Turnover and Recruiting Strategies
Upon Various Performance Segments.- Demystifying Adaptive Selling: Exploring
Salesperson Attributes and Service Behaviors.- How to Deal with Unpleasant
Surprises During Service Provision?.- Theoretical Framework of Multichannel
Strategy Success.- Self-determination Theory and the Influence of Extrinsic and
Intrinsic Motivation for the Value Co-creation Measurement: A Proposition for a
Higher Education Service Quality Scale.- Consumer Complaining Behavior: An Ethnic
Triangulation Perspective.- Understanding e-Word of Mouth at Chinese Social
Networking Sites.- Antecedents of Patient-Centric Collaboration in the
Emergency Department.- Relationship Quality as a Function of Luxury Car Brand
Image and Personality.- Use of Facebook and the Formation and Maintenance of
Social Capital: Evidence from Latin America.- Pedro Hidalgo and Pablo Farias
Overpromotion and the Learned Intermediary Doctrine in Advertising of Medicine
and Medical Devices in the United States.- Contents The Impact of Political,
Economic, and Environmental Uncertainty on the Possible Futures of Consumption.-
My Perfect Wedding: How Mexican Consumers' Decisions Are Influenced by
Consumerism and Traditions.- From Evangelical Roots to Capitalist Returns:
Market Formation from Community Beginnings.- Teleological Actions in Negative
Service Encounters.

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Academy of Marketing Science;Global Marketing;Marketing Strategy;Marketing Theory;Turbulent Business Environment;World Marketing Congress