Political Marketing in the 2016 U.S. Presidential Election
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Political Marketing in the 2016 U.S. Presidential Election
Gillies, Jamie
Springer International Publishing AG
05/2018
122
Mole
Inglês
9783319866024
15 a 20 dias
1856
Descrição não disponível.
1. Introduction. The 2016 U.S. Presidential Election; Jamie Gillies.- 2. "Different Strokes for Different Folks": Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump; Vincent Raynauld and Andre Turcotte.- 3. Thinking What He Says: Market Research and the Making of Donald Trump's 2016 Presidential Campaign; Brian Conley.- 4. Trump and the Republican Brand Refresh.; Ken Cosgrove.- 5. The 2016 U.S. Primaries: Parties and Candidates in a World of Big Data; Neil Bendle, Joseph Ryoo and Alina Nastasoiu.- 6. The Clinton Campaign: Appeals to Moderate Swing Voters through Anti-Trump Targeted Communication; Edward Elder.- 7. "Feel the Bern": Marketing Bernie Sanders and Democratic Socialism to Primary Voters Jamie Gillies.- 8. Conclusion. The U.S. Presidential Race: Advances and Insights for Political Marketing Practice; Jamie Gillies.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
political marketing in the US election;political campaigning in the US election;voter micro-targeting in elections;market research and electoral campaigning;Donald Trump's election campaign;Hillary Clinton's election campaign;branding of the Republican party;branding of the Democrat party;swing voters in the US elections;political marketing in 2016 US election;Bernie Sander's primary campaign;political marketing trends;marketing strategies during election campaigns;branding strategies in the US election;political marketing theory;political marketing practice;political correctness and election campaigning;political experience in election campaigning;political communication in the US election;us politics
1. Introduction. The 2016 U.S. Presidential Election; Jamie Gillies.- 2. "Different Strokes for Different Folks": Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump; Vincent Raynauld and Andre Turcotte.- 3. Thinking What He Says: Market Research and the Making of Donald Trump's 2016 Presidential Campaign; Brian Conley.- 4. Trump and the Republican Brand Refresh.; Ken Cosgrove.- 5. The 2016 U.S. Primaries: Parties and Candidates in a World of Big Data; Neil Bendle, Joseph Ryoo and Alina Nastasoiu.- 6. The Clinton Campaign: Appeals to Moderate Swing Voters through Anti-Trump Targeted Communication; Edward Elder.- 7. "Feel the Bern": Marketing Bernie Sanders and Democratic Socialism to Primary Voters Jamie Gillies.- 8. Conclusion. The U.S. Presidential Race: Advances and Insights for Political Marketing Practice; Jamie Gillies.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
political marketing in the US election;political campaigning in the US election;voter micro-targeting in elections;market research and electoral campaigning;Donald Trump's election campaign;Hillary Clinton's election campaign;branding of the Republican party;branding of the Democrat party;swing voters in the US elections;political marketing in 2016 US election;Bernie Sander's primary campaign;political marketing trends;marketing strategies during election campaigns;branding strategies in the US election;political marketing theory;political marketing practice;political correctness and election campaigning;political experience in election campaigning;political communication in the US election;us politics
