Strategic Innovative Marketing

Sakas TOC.- Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016).- Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education.- Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship.- Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education.- Integration of the Theory and Practice in Continuity with the Development of Key Competencies - One of the Necessary Areas of Solutions for the Czech University Education.- Part II: New Ways of Marketing Analytics.- Social media analytics empowering customer experience insight.- Emotion-Gauge: Analyzing affective experiences in B2B customer journeys.- Customer perceived value - a key in marketing of integrated solutions.- Reliability and perceived value of sentiment analysis for Twitter data.- Part III: Development and Marketing Strategies in Innovative Technological Enterprises.- Measuring the impact of burnout on job satisfaction and organizational commitment.- The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees.- Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links?.- The role of organisational culture in the Greek higher tourism quality.- Integrating Total Quality Management philosophy in the Greek Tourism sector.- The role of organizational culture in Greek higher education quality.- Integrating Total Quality Management philosophy in Greek higher educational institutions.- Relationship between Supervisor's Emotional Intelligence and Transformational Leadership in Hotel Organizations.- Dynamic Combination of Automatic Forecasts for Corporate Budgeting.- Financial Text Mining in Tweeterland.- Part V: 2nd Symposium on Business Modelling.- Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences.- Communicating Strategically for Improving Team Effectiveness in ICTs Organizations.- Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment.- Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager.- The Use of Information System at public hospital pharmacies in Greece: Myths and Reality.- Organization style and its effect on employee satisfaction and personal performance.- A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece.- The role of local government in the provision of social services in the third age. Case study: the municipality of Volos.- Part VII: Marketing communications in online communities.- Pharmaceutical marketing STAR.- Comparison shopping websites and their impact on consumers' purchase intention.- Part VIII: The Role Of Branding For Companies & Countries.- Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity.- Current Perception of a Brand in Czech Consumers' Mind.- Generation Z and religion in times of crisis.- Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers.- Fashion brands, social media and consumers' exposure to marketing messages.- A report on museum branding literature.- "Greek Breakfast": A new tourism brand name for an age-long gastronomy tradition.- Part IX: User Generated Content and Marketing.- Cliff diving in virtual communities.- Attitude towards change: factors affecting hospital managerial employees' resistance to change.- Part X: Innovations on shipping management and marketing.- Are Greek-tanker operators aware of IMO's Sustainable Maritime Transportation System and willing to follow its goals and actions?.- Strategies in 'shipping business management'.- How do Dry Bulk Freight Levels affect Minor Dry Commodity Trade and Shipping Marketing during Economic Recession Periods?.- The Process of employing Greek Ship Officers onboard Greek Ships A Proposal for a New Recruiting Tool.- Evolution of Logistics Centers and Value-Added Services offered in Port Areas & the Importance of Marketing.- The Role of Marketing in the Shipping Industry in Case of Accidents.- The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmentally Regulated Market..- Part XI: 2nd Symposium on Business Informatics and Modelling.- Software Protection and Piracy focusing on the 2008 Crisis: A comparative study and simulation modeling regarding the case of Greece, Germany and England.- Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation.- Modeling and Simulation of Promotion Procedures for IT companies through Facebook.- Modeling and simulation for the development of innovative ideas for video games in smartphones.- Mobile Commerce and success factors. Simulation and modeling of the problem.- The simulation model of supply chains on the macroeconomic level is the tool to control the economic development of the region.- Calculating Handling of Business Resources for Establishing a Successful Information's Technology Project..- Calculating Handling of Company Resources for Establishing an Effective Project Team.- Businesses: The association between their export performance and information and communication technology adoption.- Modeling the process of a web-based collaboration tool development.- Comparing Scrum and XP Agile Methodologies using Dynamic Simulation Modeling.- The development of new ideas for IT products, through social media.- Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by 2030.- Mechanisms of Management Process Improvement of an Educational Institution.- Part XII: 6th Symposium on Integrated Information.- The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals.- Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking..- Instagram Company Page Creation Modeling and Simulation.- Two Years on - Developing Metrics for Crowdsourcing with Digital Collections.- Ethics and medical research.- Is the Market Value of Software Vendors affected by Software Vulnerability Announcements?.- Conceptual search algorithms for FDB databases.- Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms.- Analysis of GWAP collected tags in the description of heritage materials.- Selective Monitoring of the Safety of Railway Buildings.- Group Recommendations in MapReduce.- APANTISIS: A Greek Question-Answering System for Knowledge-Base Exploration.- News Articles Platform: Semantic Tools and Services for Ag-gregating and Exploring News Articles.- Data Mining of World Bank Indicators

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• Vendas e marketing
• Estratégia de negócios
• Inovação empresarial

Strategic Marketing Management;Social Media Marketing;Innovations in Online Marketing;Marketing Technological Innovation;Marketing Analytics;Marketing Information Systems;Digital Marketing;Mobile Marketing;Market Research;Marketing and Electronic Commerce