Global Business Value Innovations
-15%
portes grátis
Global Business Value Innovations
Building Innovation Capabilities for Business Strategies
Arora, Anshu Saxena; Edmonds, Jennifer J.; Bacouel-Jentjens, Sabine
Birkhauser Verlag AG
05/2018
145
Dura
Inglês
9783319779287
15 a 20 dias
454
Descrição não disponível.
1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold.- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds.- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora.- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani.- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds.- 6. Music as a Source of Inspiration for Future Managers - A French Learning-By-Doing Teaching Experiment; Pascale Debuire.- 7. The Soft Power of TheMusic Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira.- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen.- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard.- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.
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global value chains;medical technology;MedTech;supply chains;new product development;Digital and social media;Business Innovations;Global Business Strategy;Cross-cultural Management
1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold.- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds.- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora.- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani.- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds.- 6. Music as a Source of Inspiration for Future Managers - A French Learning-By-Doing Teaching Experiment; Pascale Debuire.- 7. The Soft Power of TheMusic Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira.- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen.- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard.- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
