Marketing and American Consumer Culture

Marketing and American Consumer Culture

A Cultural Studies Analysis

Berger, Arthur Asa

Springer International Publishing AG

07/2018

164

Mole

Inglês

9783319837123

15 a 20 dias

454

Descrição não disponível.

Introduction: Martians and Marketing.- Chapter1: The Semiotics of Marketing: Selling with Signs.- Chapter 2: A Psychoanalytic Approach to Marketing.- Chapter 3: Sociological Theory: The Group Sells.- Chapter 4: Marxism and Marketing.- Chapter 5: The Anthropology of Marketing.- Chapter 6: Marketing Memes: Antiquity and Modernity.- Chapter 7: Marketing the Self.- Chapter 8: Marketing Something: Advertising Cruise Tourism.- Chapter 9: Marketing the President: Political Marketing.- Chapter 10: Marketing to Millenials.- Chapter 11: Marketing and Social Media.- Chapter 12: Marketing Countries: Selling the USA.- Chapter 13: Marketing Theory.- Chapter 14: Ernest Dichter's The Strategy of Desire.- Coda: Marketing and Martians.

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

Marketing and Semiotics;Consumer Culture;Advertising;Critical Discourse Theory;Marketing and Social Media;discourse analysis