Advertising in Contemporary Consumer Culture
-15%
portes grátis
Advertising in Contemporary Consumer Culture
de Burgh-Woodman, Helene
Springer International Publishing AG
04/2018
273
Dura
Inglês
9783319779430
15 a 20 dias
498
Descrição não disponível.
1. Introduction.- 2. Postmodern Culture, Convergence and Advertising.- 3. Assemblage Thinking.- 4. Intensities and the Singular Assemblage: Becomings.- 5. Intensities and the Singular Assemblage: Time and Space.- 6. Extensions and the Advertising Suite.- 7. The Oeuvre as Assemblage.- 8. The Assembled Advertisement and the Consumer.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Transmedia;social media;commercials;filmography;cinema;broadcast media;product branding;consumer culture theory;consumer behaviour;filmmakers;commercial advertising;media platforms;communications
1. Introduction.- 2. Postmodern Culture, Convergence and Advertising.- 3. Assemblage Thinking.- 4. Intensities and the Singular Assemblage: Becomings.- 5. Intensities and the Singular Assemblage: Time and Space.- 6. Extensions and the Advertising Suite.- 7. The Oeuvre as Assemblage.- 8. The Assembled Advertisement and the Consumer.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
