Biosurveillance in New Media Marketing

1. Introduction: Advertising Futures



2. A Theory of Manipulation: Critical Perspectives



3. The Emergence of Neuromarketing



4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working?



5. Structures of Understanding



6. Worldlessness: The Brain as 'Buy Button'



7. Poor in World: Augmenting Animality



8. World-Forming: The Agentic Consumer



9. Self-Determination and Implications of Mining the Brain

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• Estudos cultirais
• Filosofia
• Estudos de meios de comunicação
• Vendas e marketing

Neuromarketing;Consumer Surveillance;Technology and Society;Consumer Rights;Cultural Media Environment;Heidegger's Tripartite Thesis