Fashion Branding and Communication

1) Brands as Core Assets: Trends and Challenges of Branding in Fashion Business.- 2) Harmont and Blaine: A Successful Dachshund to Build the Values and Brand Identity.- 3) Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension and Internationalization.- 4) Tod's: A Global Multi-Brand Company with a Taste of Tradition.- 5) The Prada Trend: Brand Building at the Intersection of Design, Art, Technology and Retail Experience.- 6) Louis Vuitton: Art-based Strategy to Communicate Exclusivity and Prestige.

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Vendas e marketing
• Indústrias da moda e beleza

Art Strategy;Luxury Brands;Fashion;Brand Equity;Brand Communication