Process Innovation in the Global Fashion Industry

Process Innovation in the Global Fashion Industry

Cedrola, Elena; Jin, Byoungho Ellie

Palgrave Macmillan

03/2019

125

Dura

Inglês

9781137523518

15 a 20 dias

454

Descrição não disponível.

1. Process Innovation: Hidden Secret to Success and Efficiency.- 2. Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain.- 3. MUJI: Brand Concept Creates Process Innovation.- 4. Arena Water Instinct: Process Innovation Built-in the Company DNA.- 5. Trunk Club: Revolutionizing the Retail Model in Fashion.

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process innovation;digital technologies;artificial intelligence;supply chains;customer experience;muji;brand concept;organizational innovation;sports marketing;innovation networks;subscription model;influencer marketing