Fashion Brand Internationalization

1. Overview of Fashion Brand Internationalization: Theories and Trends.- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry.- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company.- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong.- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.

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• Indústrias da moda e beleza
• Vendas e marketing

International Marketing;Global;Fashion;Apparel;Brand;Management;Case study