Engineering Legitimacy
Engineering Legitimacy
How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
Petkova, Iva
Springer International Publishing AG
06/2018
188
Dura
Inglês
9783319907062
15 a 20 dias
2671
Chapter 2 New institutional entrepreneurs in the fashion industry
Chapter 3 Fashion Companies: Organizational Responses to managing innovation in E-Commerce practice
Chapter 4 The Evolution of Digital Moda as an institutional entrepreneur
Chapter 5 Digital Moda: institutionalizing legitimacy in the fashion industry
Chapter 6 The fruits of creative disruption: Influence Legitimacy and Tech Culture transfer to Fashion industry gatekeepers
Chapter 7 Ethnography at the Threshold: A Confessional on theory and method
Chapter 2 New institutional entrepreneurs in the fashion industry
Chapter 3 Fashion Companies: Organizational Responses to managing innovation in E-Commerce practice
Chapter 4 The Evolution of Digital Moda as an institutional entrepreneur
Chapter 5 Digital Moda: institutionalizing legitimacy in the fashion industry
Chapter 6 The fruits of creative disruption: Influence Legitimacy and Tech Culture transfer to Fashion industry gatekeepers
Chapter 7 Ethnography at the Threshold: A Confessional on theory and method