Engineering Legitimacy

Engineering Legitimacy

How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age

Petkova, Iva

Springer International Publishing AG

06/2018

188

Dura

Inglês

9783319907062

15 a 20 dias

2671


ebook

Descrição não disponível.
Chapter 1 Introduction: Field transformations and institutional entrepreneurship in cultural industries

Chapter 2 New institutional entrepreneurs in the fashion industry

Chapter 3 Fashion Companies: Organizational Responses to managing innovation in E-Commerce practice

Chapter 4 The Evolution of Digital Moda as an institutional entrepreneur

Chapter 5 Digital Moda: institutionalizing legitimacy in the fashion industry

Chapter 6 The fruits of creative disruption: Influence Legitimacy and Tech Culture transfer to Fashion industry gatekeepers

Chapter 7 Ethnography at the Threshold: A Confessional on theory and method
Technology start-ups;sociology of organizations;entrepreneurship;sociology of innovation;Organizational Culture;Neo-institutionalism;Institutionalism;Fashion Studies;Qualitative ethnography;Online fashion retail;luxury fashion;fashion firms;designers;outsider disruption;culture clash;Digital Moda;Fashion Consultant;disruptors