Political Marketing and Management in the 2017 New Zealand Election

?1. Introduction: Political Marketing and Management in New Zealand.- 2. Vote Compass Nz 2017: Marketing Insights into Public Views on Policy and Leaders.- 3. Political Parties and Their Customers: The Alignment of Party Policies with Supporter, Target and Undecided Market P.References.- 4. Messy Marketing in the 2017 New Zealand Election: The Incomplete Market-Orientation of the Labour and National Parties.- 5. Candidate Brand Personality and the 2017 New Zealand General Election.- 6. Minor Party Campaign Advertising: A Market-Oriented Assessment.- 7. Communicating Market-Oriented Leadership in Power and Opposition.- 8. Conclusion: Political Marketing and Management Lessons for Research and Practice.

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• Teoria e ciência política
• Eleições e referendos
• Estudos de meios de comunicação
• Estudos de comunicação

2017 New Zealand Election;Political Marketing;Political Branding;Vote Compass;Target Markets;Undecided Voters;Policy Alignment;Market-Oriented Party;National Labour;Brand Personality;Political Branding;Political Candidates;Charisma;Competence;Minor Parties;Political Brands