Out-thinking Organizational Communications

Digital Transformation and the Challenges for Organisational Communications - An Introduction.- Digital Transformation and Communications. How Key Trends Will Transform the Way Companies Communicate.- Why We Might Wish to Be Governed by Algorithms. Insights into a Technophile Digital Mindset.- Policy and Politics in the Era of the Industrial Internet. How the Digital Transformation Will Change the Political Arena.- The Changing Role of the Chief Marketing Officer. Unlocking the Power of Data Driven Communications.- The Role of Corporate Communication in the Digital Age. An Era of Change for the Communication Profession.- It's About Trust: The IT Department's Role in a Digital Organisation. Why Techies may be the New Communications Team.- Digital Transformation of Energy Companies. The Role of Disruptive Communication.- New Challenges of the Digital Transformation. The Comeback of the Vision-Mission System.- Mention Communication - Think Organisation. Agile Communication in the DigitalEra.- From Customer Service to Customer Experience. The Drivers, Risks, and Opportunities of Digital Transformation.- Car Sales in the Throes of Change. Aims for Total Customer Experience in the Digital Era.- The Global Web in Regional Politics. The Regulatory and Political Debate on Digitalisation and the Internet of Things.- Managing the Digital Transformation. Ten Guidelines for Communications Professionals.

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• Inovação empresarial
• Comunicação e apresentação do negócio
• Estudos de meios de comunicação
• Estratégia de negócios

Internet of things;Corporate communication;Digital transformation;Social media;Change management;Business journalism;B2B relations;Change communication;B2B marketing;Communication tools