Smartphone Start-ups
-15%
portes grátis
Smartphone Start-ups
Navigating the iPhone Revolution
Giachetti, Claudio
Springer International Publishing AG
09/2018
192
Mole
Inglês
9783319885230
15 a 20 dias
454
Descrição não disponível.
1. introduction: Aim of the Book and Methodology.- Part I. Smartphone Start-Ups Attempting to Replicate the iPhone Success.- 2. Explaining Apple's iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space.- 3. Xiaomi: A High-End Low-Price Smartphone Start-Up trying to Diffuse its own Platform.- 4. Stonex One: A High-End Smartphone at a Fair Price?.- Part II. Smartphone Start-Ups in the Luxury Market.- 5. Vertu: An Internal Nokia Start-Up Creating the Luxury Mobile Phone Industry.- 6. Savelli: A Luxury Smartphone for Affluent Women with a Passion for Jewellery.- 7. Conclusions: What have we Learned from the Cases of Smartphone Start-Ups?.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
entrepreneurship;technological evolution;mobile phone industry;Apple;business growth;smartphone industry;business expansion
1. introduction: Aim of the Book and Methodology.- Part I. Smartphone Start-Ups Attempting to Replicate the iPhone Success.- 2. Explaining Apple's iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space.- 3. Xiaomi: A High-End Low-Price Smartphone Start-Up trying to Diffuse its own Platform.- 4. Stonex One: A High-End Smartphone at a Fair Price?.- Part II. Smartphone Start-Ups in the Luxury Market.- 5. Vertu: An Internal Nokia Start-Up Creating the Luxury Mobile Phone Industry.- 6. Savelli: A Luxury Smartphone for Affluent Women with a Passion for Jewellery.- 7. Conclusions: What have we Learned from the Cases of Smartphone Start-Ups?.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
