Media and Digital Management
-15%
portes grátis
Media and Digital Management
Noam, Eli M.
Springer International Publishing AG
02/2019
479
Mole
Inglês
9783319713441
15 a 20 dias
942
Descrição não disponível.
I Overview.- 1. Introduction.- 2. The Information Environment.- II Production.- 3. Production Management in Media and Information.- 4. Technology Management in Media and Information Firms.- 5. Human Resource Management for Media and Information Firms.- 6. Financing Media, Information, and Communication.- 7. Intellectual Asset Management.- 8. Managing Law and Regulation.- III Marketing.- 9. Demand and Market Research for Media and Information Products.- 10. Marketing of Media and Information.- 11. Pricing of Media and Information.- 12. Distribution of Media and Information.- IV Feedback Loop.- 13. Accounting in Media and Information Firms.- 14. Strategy Planning in Media and Information Firms.- 15. Concluding Observations.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
information environment;human resource management;MBA;industry;media studies;communication;media technology
I Overview.- 1. Introduction.- 2. The Information Environment.- II Production.- 3. Production Management in Media and Information.- 4. Technology Management in Media and Information Firms.- 5. Human Resource Management for Media and Information Firms.- 6. Financing Media, Information, and Communication.- 7. Intellectual Asset Management.- 8. Managing Law and Regulation.- III Marketing.- 9. Demand and Market Research for Media and Information Products.- 10. Marketing of Media and Information.- 11. Pricing of Media and Information.- 12. Distribution of Media and Information.- IV Feedback Loop.- 13. Accounting in Media and Information Firms.- 14. Strategy Planning in Media and Information Firms.- 15. Concluding Observations.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
