Strategy in Airline Loyalty
-15%
portes grátis
Strategy in Airline Loyalty
Frequent Flyer Programs
de Boer, Evert R.
Springer International Publishing AG
08/2018
268
Mole
Inglês
9783319873503
15 a 20 dias
454
Descrição não disponível.
1. Introduction.- 2. The different types of frequent flyer programs.- 3. Core elements of the frequent flyer program.- 4. The economics and accounting of frequent flyer programs.- 5. Exploring the eco-system of the frequent flyer program.- 6. Taking the frequent flyer program to measure.- 7. Trends and innovations.- 8. The standalone frequent flyer program.- 9. Future of the frequent flyer program.- 10. Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
FFPs;aviation business;strategy;marketing;CRM
1. Introduction.- 2. The different types of frequent flyer programs.- 3. Core elements of the frequent flyer program.- 4. The economics and accounting of frequent flyer programs.- 5. Exploring the eco-system of the frequent flyer program.- 6. Taking the frequent flyer program to measure.- 7. Trends and innovations.- 8. The standalone frequent flyer program.- 9. Future of the frequent flyer program.- 10. Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
