Global Luxury
-15%
portes grátis
Global Luxury
Organizational Change and Emerging Markets since the 1970s
Fujioka, Rika; Donze, Pierre-Yves
Springer Verlag, Singapore
10/2017
287
Dura
Inglês
9789811052354
15 a 20 dias
5005
Descrição não disponível.
1. Introduction.- 2. The birth of luxury big business: LVMH, Richemont and Kering.- 3. Italian luxury goods industry on the move: SMEs and global value chains .- 4. Luxury brand outsiders: understanding the success of British and American Luxury Brands.- 5. Champagne, between Terroir and Luxury(1945-2014) .- 6. Christian Dior-New York: French Fashion in the Luxury US Market.- 7. The democratisation of luxury and the expansion of the Japanese market, 1960-2010.- 8. How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980-2010.- 9. How to enter the Chinese luxury market? The example of Swatch Group.- 10. Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry (1975-2015).- 11. Luxury brands and public museums: from anniversary exhibitions to co-branding.- 12. "Exclusively for the happy few": Luxury hotels and globalisation: the emergence of a new sector(1980-2010)?.- 13. The Survival Strategy of Japanese Kimono Industry.- 14. Conclusions.
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Luxury;Marketing;Branding;European-Asian trade;Asian luxury market
1. Introduction.- 2. The birth of luxury big business: LVMH, Richemont and Kering.- 3. Italian luxury goods industry on the move: SMEs and global value chains .- 4. Luxury brand outsiders: understanding the success of British and American Luxury Brands.- 5. Champagne, between Terroir and Luxury(1945-2014) .- 6. Christian Dior-New York: French Fashion in the Luxury US Market.- 7. The democratisation of luxury and the expansion of the Japanese market, 1960-2010.- 8. How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980-2010.- 9. How to enter the Chinese luxury market? The example of Swatch Group.- 10. Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry (1975-2015).- 11. Luxury brands and public museums: from anniversary exhibitions to co-branding.- 12. "Exclusively for the happy few": Luxury hotels and globalisation: the emergence of a new sector(1980-2010)?.- 13. The Survival Strategy of Japanese Kimono Industry.- 14. Conclusions.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
