Sustainable Luxury Brands
-15%
portes grátis
Sustainable Luxury Brands
Evidence from Research and Implications for Managers
Costabile, Michele; Guido, Gianluigi; De Angelis, Matteo; Amatulli, Cesare
Palgrave Macmillan
02/2017
244
Dura
Inglês
9781137601582
15 a 20 dias
4401
Descrição não disponível.
Introduction: Sustainability in Luxury Branding.- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes.- Chapter 2 Luxury, Sustainability and "Made in".- Chapter 3 Luxury Consumption and Sustainability.- Chapter 4 Sustainability across Industries.- Chapter 5 Insights from Key Topics in Sustainable Luxury Research.- Conclusions.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Luxury;Sustainability;marketing;consumer behaviour;brands
Introduction: Sustainability in Luxury Branding.- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes.- Chapter 2 Luxury, Sustainability and "Made in".- Chapter 3 Luxury Consumption and Sustainability.- Chapter 4 Sustainability across Industries.- Chapter 5 Insights from Key Topics in Sustainable Luxury Research.- Conclusions.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
