Strategic Marketing Cases in Emerging Markets
-15%
portes grátis
Strategic Marketing Cases in Emerging Markets
Roy, Sanjit Kumar; Adhikari, Atanu
Springer International Publishing AG
07/2018
166
Mole
Inglês
9783319846798
15 a 20 dias
2759
Descrição não disponível.
Nestle in Mexico: The Good Food Versus the Good Life Dilemma.- Tanishq: Bringing Jewellery to Daily Life.- ABC India Limited.- Diageo in Turkey: The Lion's Milk Versus Global Spirits.- To Switch or Not to Switch: Madhu's Dilemma.- Funmax 4D Animation Theatre.- Managing Social Media Communications at Garanti Bank.- Revolution Ventures.- M-PESA: A Disruptive Innovation from a Developing Country, Kenya.- Irrway - A Green Personal Mobility Solution.- Citrus Ventures - Distressed Asset Specialist.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Case Studies;Emerging Economies;Marketing Orientation;Services Industry;Strategic Competitive Advantage;Strategic Marketing Dynamics;Strategic Planning
Nestle in Mexico: The Good Food Versus the Good Life Dilemma.- Tanishq: Bringing Jewellery to Daily Life.- ABC India Limited.- Diageo in Turkey: The Lion's Milk Versus Global Spirits.- To Switch or Not to Switch: Madhu's Dilemma.- Funmax 4D Animation Theatre.- Managing Social Media Communications at Garanti Bank.- Revolution Ventures.- M-PESA: A Disruptive Innovation from a Developing Country, Kenya.- Irrway - A Green Personal Mobility Solution.- Citrus Ventures - Distressed Asset Specialist.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
