Cross-Cultural Personal Selling
-15%
portes grátis
Cross-Cultural Personal Selling
Agents' Competences in International Personal Selling of Services
Sypniewska, Barbara A.; Antczak, Anna
Springer International Publishing AG
08/2018
160
Mole
Inglês
9783319856995
15 a 20 dias
2404
Descrição não disponível.
1. The Notion of Competence.- 2. Personal Selling in the Service Sector as a Marketing Promotional Tool.- 3. Competences in International Personal Selling.- 4. Personal Sellers' Competences - Research Remarks.- 5. The Role of Agents' Characteristics and Competences in Personal Selling in the Higher Education Sector - Research Remarks.- 6. Conclusions.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
selling;customers;diversity;marketing;international markets;culture
1. The Notion of Competence.- 2. Personal Selling in the Service Sector as a Marketing Promotional Tool.- 3. Competences in International Personal Selling.- 4. Personal Sellers' Competences - Research Remarks.- 5. The Role of Agents' Characteristics and Competences in Personal Selling in the Higher Education Sector - Research Remarks.- 6. Conclusions.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
