Strategic Communication for Sustainable Organizations

Strategic Communication for Sustainable Organizations

Theory and Practice

Allen, Myria

Springer International Publishing AG

10/2016

308

Mole

Inglês

9783319367132

15 a 20 dias

4978

Descrição não disponível.
Sustainability and Communication.- Changing Paradigms, Shifting Societal Discourses and Organizational Responses.- Legitimacy, Stakeholders and Strategic Communication Efforts.- Understanding Pro-environmental Behavior: Models and Messages.- Transformational Organizational Change, Reinforcing Structures and Formal Communication.- Using Communication to Create Environments That Empower Employees.- Facilitating Group Collaboration and Enhancing Supply Chain Conversations.- Our Shared Journey Towards Sustainability.
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CSR;Corporate social responsibility;Governmental organization;NGO;Sustainability;corporate communication;sustainability report