Multisensory Packaging
-15%
portes grátis
Multisensory Packaging
Designing New Product Experiences
Spence, Charles; Velasco, Carlos
Springer International Publishing AG
12/2018
378
Dura
Inglês
9783319949765
15 a 20 dias
642
Descrição não disponível.
Chapter 1: Introduction to multisensory product packaging.- Chapter 2: Packaging colour and its multiple roles.- Chapter 3: Food imagery and transparency in product packaging.- Chapter 4: The role of typeface in packaging design.- Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation.- Chapter 6: Tactile/haptic aspects of multisensory packaging design.- Chapter 7: On the embodied origins of product perception and sensory evaluation.- Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework.- Chapter 9: Influencing healthy food choice through multisensory packaging design.- Chapter 10: Multisensory premiumness.- Chapter 11: Multisensory packaging design across cultures.- Chapter 12: The consumer neuroscience of packaging.- Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies.
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technology;packaging;waste;senses;marketing;consumer behaviour;business psychology;consumer psychology;research and development;R&D
Chapter 1: Introduction to multisensory product packaging.- Chapter 2: Packaging colour and its multiple roles.- Chapter 3: Food imagery and transparency in product packaging.- Chapter 4: The role of typeface in packaging design.- Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation.- Chapter 6: Tactile/haptic aspects of multisensory packaging design.- Chapter 7: On the embodied origins of product perception and sensory evaluation.- Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework.- Chapter 9: Influencing healthy food choice through multisensory packaging design.- Chapter 10: Multisensory premiumness.- Chapter 11: Multisensory packaging design across cultures.- Chapter 12: The consumer neuroscience of packaging.- Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
