Language and Literature in a Glocal World

Language and Literature in a Glocal World

Mehta, Sandhya Rao

Springer Verlag, Singapore

07/2018

240

Dura

Inglês

9789811084676

15 a 20 dias

4361


ebook

Descrição não disponível.
1. Exploring the Glocal World Sandhya Rao Mehta.- PART 1: EXPLORING GLOCAL DISCOURSE. 2. Language in a Glocalized World Chandrika Balasubramanian.- 3. Code Alternation and Entextualization in Bilingual Advertising: Identity Construction in India's Amul Ads Rani Rubdy.- 4. English in Thai Tourism: Global English as a Nexus of Practice Andrew Jocuns.- 5. You are what you tweet: A Divergence in Code-Switching Practices in Cebuano and English Speakers in Philippines Glenn Abastillas.- 6. Naming Food and Creating Identity in Transnational Contexts Rashmi Jacob and Alka Sharma.- 7. The New Zealand Flag Debate Deconstructed George Horvath.- PART 2: EXPLORING GLOCAL LITERATURE. 8. On Gender Silencing in Translation Agnieszka Pantuchowicz.- 9. Looking at Myth in Modern MexicanLiterature Ian Almond.- 10. Singularity and Multitude in Mohsin Hamid's How to Get Filthy Rich in Rising Asia Micah Robbins.- 11. Fears of Dissolution and Loss: Orhan Pamuk's Characters in Relation to the Treaty of Sevres Fran Hassencahl.- 12. Global Connections On A Local Scale: A Writer's Vision Simona Klimkova. 13. Textual Deformation in Translating Literature: An Arabic Version of Achebe's Things Fall Apart Mohamed-Habib Kahlaoui.- 14. Pedagogical Perspectives on Travel Literature Rosalind Buckton-Tucker.- Index.
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global forms of knowledge;decentred world literature;Ubuntu ethics;Orhan Pamuk and Turkish literature;bilingual advertising;English in Thai tourism;translation studies;history of the development of Arabic;travel literature;literary diction