Depicting the Consumer of Experiential Luxury
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Depicting the Consumer of Experiential Luxury
Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate
Hommerberg, Charlotte; Lindgren, Maria
Palgrave Macmillan
05/2023
214
Dura
Inglês
9781137600790
15 a 20 dias
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1. Introduction.- 2. Contemporary luxury.- 3. Field-specific competencies.- 4. Our study.- 5. Attitude in manifestos.- 6. Judgement in reviewer self-presentations.- 7. Involvement in reviews.- 8. Composition and Reaction in reviews.- 9. Valuation in reviews.- 10. The consumers of review-based luxury.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
interaction;society;luxury;discourse analysis;customer reviews;customer satisfaction;identity
1. Introduction.- 2. Contemporary luxury.- 3. Field-specific competencies.- 4. Our study.- 5. Attitude in manifestos.- 6. Judgement in reviewer self-presentations.- 7. Involvement in reviews.- 8. Composition and Reaction in reviews.- 9. Valuation in reviews.- 10. The consumers of review-based luxury.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
