Customer Engagement Marketing
-15%
portes grátis
Customer Engagement Marketing
Palmatier, Robert W.; Harmeling, Colleen M.; Kumar, V.
Springer International Publishing AG
08/2018
328
Mole
Inglês
9783319872070
15 a 20 dias
455
Descrição não disponível.
1. Customer Engagement Marketing
PART 1: Antecedents of Engagement
2. If you build it right, they will engage: A study of antecedent conditions of customer engagement 3. Measuring and Managing Customer Engagement Value through the Customer Journey 4. Customer Engagement through Personalization and Customization 5. Managing Product Returns within the Customer Value Framework6. Multi-Tier Loyalty Programs to Stimulate Customer Engagement 7. Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction
PART 2: Consequences of Customer Engagement
8. Customer Engagement and Employee Engagement: A Research Review and Agenda 9. The Disruptive Impact of Customer Engagement on the Business-to-Consumer Sales Force
PART 3: Application Context of Customer Engagement
10. Creating Stronger Brands through Consumer Experience and Engagement 11. From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B 12. Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy 13. The Emotional Engagement Paradox 14. Conclusion: Informing Customer Engagement Marketing and Future Research
PART 1: Antecedents of Engagement
2. If you build it right, they will engage: A study of antecedent conditions of customer engagement 3. Measuring and Managing Customer Engagement Value through the Customer Journey 4. Customer Engagement through Personalization and Customization 5. Managing Product Returns within the Customer Value Framework6. Multi-Tier Loyalty Programs to Stimulate Customer Engagement 7. Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction
PART 2: Consequences of Customer Engagement
8. Customer Engagement and Employee Engagement: A Research Review and Agenda 9. The Disruptive Impact of Customer Engagement on the Business-to-Consumer Sales Force
PART 3: Application Context of Customer Engagement
10. Creating Stronger Brands through Consumer Experience and Engagement 11. From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B 12. Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy 13. The Emotional Engagement Paradox 14. Conclusion: Informing Customer Engagement Marketing and Future Research
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
customer engagement;marketing;strategy;product innovation;consumer relations;consumer behavior;relationship management
1. Customer Engagement Marketing
PART 1: Antecedents of Engagement
2. If you build it right, they will engage: A study of antecedent conditions of customer engagement 3. Measuring and Managing Customer Engagement Value through the Customer Journey 4. Customer Engagement through Personalization and Customization 5. Managing Product Returns within the Customer Value Framework6. Multi-Tier Loyalty Programs to Stimulate Customer Engagement 7. Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction
PART 2: Consequences of Customer Engagement
8. Customer Engagement and Employee Engagement: A Research Review and Agenda 9. The Disruptive Impact of Customer Engagement on the Business-to-Consumer Sales Force
PART 3: Application Context of Customer Engagement
10. Creating Stronger Brands through Consumer Experience and Engagement 11. From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B 12. Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy 13. The Emotional Engagement Paradox 14. Conclusion: Informing Customer Engagement Marketing and Future Research
PART 1: Antecedents of Engagement
2. If you build it right, they will engage: A study of antecedent conditions of customer engagement 3. Measuring and Managing Customer Engagement Value through the Customer Journey 4. Customer Engagement through Personalization and Customization 5. Managing Product Returns within the Customer Value Framework6. Multi-Tier Loyalty Programs to Stimulate Customer Engagement 7. Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction
PART 2: Consequences of Customer Engagement
8. Customer Engagement and Employee Engagement: A Research Review and Agenda 9. The Disruptive Impact of Customer Engagement on the Business-to-Consumer Sales Force
PART 3: Application Context of Customer Engagement
10. Creating Stronger Brands through Consumer Experience and Engagement 11. From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B 12. Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy 13. The Emotional Engagement Paradox 14. Conclusion: Informing Customer Engagement Marketing and Future Research
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
