Brand Fans
-15%
portes grátis
Brand Fans
Lessons from the World's Greatest Sporting Brands
Westberg, Kate; Smith, Aaron C.T.; Stavros, Constantino
Springer International Publishing AG
05/2018
249
Mole
Inglês
9783319840321
15 a 20 dias
454
Descrição não disponível.
Chapter 1 Introduction - Crowdsourcing Brand Equity.- Chapter 2 Pitch Partners- Customers as Players and Collaborators.- Chapter 3 Unlimited Users: The Rise of Consumer-Generated Content.- Chapter 4 Connected Communities- Icons and Tribalism.- Chapter 5 Passionate Partisans- Lifelong Loyalty.- Chapter 6 Dynamic Data- Branding the Digital Drive.- Chapter 7 Enhanced Experiences - Enlisting the Fanatic.- Chapter 8 Conclusion- Future Brand Fans.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
sports enterprise;value creation;customer engagement;loyalty;competitive advantage;technology;communication
Chapter 1 Introduction - Crowdsourcing Brand Equity.- Chapter 2 Pitch Partners- Customers as Players and Collaborators.- Chapter 3 Unlimited Users: The Rise of Consumer-Generated Content.- Chapter 4 Connected Communities- Icons and Tribalism.- Chapter 5 Passionate Partisans- Lifelong Loyalty.- Chapter 6 Dynamic Data- Branding the Digital Drive.- Chapter 7 Enhanced Experiences - Enlisting the Fanatic.- Chapter 8 Conclusion- Future Brand Fans.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
