Contemporary Case Studies on Fashion Production, Marketing and Operations

Part I: Fashion Production.- Chapter 1: Technological advance in fashion product development.- Chapter 2: Sustainable fashion supply chains.- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management.- Chapter 4: Retail franchising in emerging markets.- Chapter 5: Brand development in China.- Chapter 6: Social media marketing of fashion brands.- Chapter 7: Multi-channel strategy.- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry.- Chapter 9: RFID adoption in the fashion industry.- Chapter 10: Fashion business as a social enterprise.

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• Pesquisa de mercado
• Gestão das compras e abastecimentos
• Industria têxtil
• Tecnologia das fibras e dos texteis
• Gestão da produção e do controlo de qualidade

Case Studies in Fashion Business;Contemporary Practices in Fashion Industry;Sustainable Practices in Fashion Business;Branding and Internationalization of Fashion Brands;Retail Operations in Fashion Business;textile engineering