Sustainability in Luxury Fashion Business

Chapter 1. Opening: Sustainability and Luxury Brands (Chris K.Y. Lo).- Chapter 2. Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones).- Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender).- Chapter 4. Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability(Stacy Hyun-Nam Lee).- Chapter 5. Luxury Cruelty: An Analysis of Consumers' Responses to Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim) etc.

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• Gestão das compras e abastecimentos
• Tecnologia das fibras e dos texteis
• Negócios e meio ambiente :abordagem ecologica
• Indústrias da moda e beleza

Sustainability in luxury fashion Sectors;Drivers and barriers of sustainability in fashion;Sustainable supply chain management;Industrial leadership in sustainability;Social media marketing of luxury fashion sustainability;Stakeholder management in luxury sector;Luxury sector, health and sustainability;sustainability;textile engineering