Competition in Higher Education Branding and Marketing
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portes grátis
Competition in Higher Education Branding and Marketing
National and Global Perspectives
Papadimitriou, Antigoni
Springer International Publishing AG
08/2018
254
Mole
Inglês
9783319864228
15 a 20 dias
454
Descrição não disponível.
?Chapter 1. Introduction
Chapter 2. Pathways from academe to industry: An empirical analysis of academic marketing to prospective students
Chapter 3. Marketing Context and Branding Content of Private Universities in Chile and Mexico
Chapter 4. Brand communication in Flemish higher education: A comparison between types of institutions
Chapter 5. Using a mixed methods approach to examine the (re)imaging of higher education institutions in the Western Balkans<
Chapter 6. Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education through the Use of Websites
Chapter 7. The impacts of educational brand on students' decision to enroll through advertising brochures for Higher Education Institutions in Surabaya Indonesia
Chapter 8. The Notion of Branding in the Higher Education Sector: The Case of Hong Kong
Chapter 9. Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities
Chapter 10. Branding by Proxy? How hubs market (or not) higher education systems globally: the example of Qatar
Chapter 11. Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing
Chapter 12. Conclusions and Reflections on Branding and Marketing in Higher Education
Chapter 2. Pathways from academe to industry: An empirical analysis of academic marketing to prospective students
Chapter 3. Marketing Context and Branding Content of Private Universities in Chile and Mexico
Chapter 4. Brand communication in Flemish higher education: A comparison between types of institutions
Chapter 5. Using a mixed methods approach to examine the (re)imaging of higher education institutions in the Western Balkans<
Chapter 6. Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education through the Use of Websites
Chapter 7. The impacts of educational brand on students' decision to enroll through advertising brochures for Higher Education Institutions in Surabaya Indonesia
Chapter 8. The Notion of Branding in the Higher Education Sector: The Case of Hong Kong
Chapter 9. Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities
Chapter 10. Branding by Proxy? How hubs market (or not) higher education systems globally: the example of Qatar
Chapter 11. Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing
Chapter 12. Conclusions and Reflections on Branding and Marketing in Higher Education
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
entrepreneurship;consumerism;globalization;critical discourse analysis;college and university administrators;communication strategies
?Chapter 1. Introduction
Chapter 2. Pathways from academe to industry: An empirical analysis of academic marketing to prospective students
Chapter 3. Marketing Context and Branding Content of Private Universities in Chile and Mexico
Chapter 4. Brand communication in Flemish higher education: A comparison between types of institutions
Chapter 5. Using a mixed methods approach to examine the (re)imaging of higher education institutions in the Western Balkans<
Chapter 6. Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education through the Use of Websites
Chapter 7. The impacts of educational brand on students' decision to enroll through advertising brochures for Higher Education Institutions in Surabaya Indonesia
Chapter 8. The Notion of Branding in the Higher Education Sector: The Case of Hong Kong
Chapter 9. Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities
Chapter 10. Branding by Proxy? How hubs market (or not) higher education systems globally: the example of Qatar
Chapter 11. Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing
Chapter 12. Conclusions and Reflections on Branding and Marketing in Higher Education
Chapter 2. Pathways from academe to industry: An empirical analysis of academic marketing to prospective students
Chapter 3. Marketing Context and Branding Content of Private Universities in Chile and Mexico
Chapter 4. Brand communication in Flemish higher education: A comparison between types of institutions
Chapter 5. Using a mixed methods approach to examine the (re)imaging of higher education institutions in the Western Balkans<
Chapter 6. Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education through the Use of Websites
Chapter 7. The impacts of educational brand on students' decision to enroll through advertising brochures for Higher Education Institutions in Surabaya Indonesia
Chapter 8. The Notion of Branding in the Higher Education Sector: The Case of Hong Kong
Chapter 9. Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities
Chapter 10. Branding by Proxy? How hubs market (or not) higher education systems globally: the example of Qatar
Chapter 11. Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing
Chapter 12. Conclusions and Reflections on Branding and Marketing in Higher Education
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
