Advances in Global Marketing
-15%
portes grátis
Advances in Global Marketing
A Research Anthology
Leonidou, Leonidas C.; Samiee, Saeed; Aykol, Bilge; Katsikeas, Constantine S.
Springer International Publishing AG
08/2018
517
Mole
Inglês
9783319870687
15 a 20 dias
819
Descrição não disponível.
International marketing research: A state-of-the-art review and the way forward.- Lean start-up' practices: Initial internationalization and evolving business models.- Reverse internationalization: A review and suggestions for future research.- The roles of INVs and their agents in the organization of marketing tasks.- Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization.- Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms.- Strengthening innovation for greater exporting: A strategic path for developing country firms.- Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective.- Comparative Thick Descripti
on: Articulating similarities and differences in local beer consumption experience.- Face concerns and purchase intentions: A cross-cultural perspective.- The VCW-Value Creation Wheel: A framework for market selection and global growth.- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets.- Ethics, sustainability, and culture: A review and directions for research.
on: Articulating similarities and differences in local beer consumption experience.- Face concerns and purchase intentions: A cross-cultural perspective.- The VCW-Value Creation Wheel: A framework for market selection and global growth.- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets.- Ethics, sustainability, and culture: A review and directions for research.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
International marketing;Internationalization process;Consumer behavior;Cross-cultural strategy;International B2B;International B2C;Cross-cultural partnerships;Global marketing;Social media;Cultural sensitivities
International marketing research: A state-of-the-art review and the way forward.- Lean start-up' practices: Initial internationalization and evolving business models.- Reverse internationalization: A review and suggestions for future research.- The roles of INVs and their agents in the organization of marketing tasks.- Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization.- Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms.- Strengthening innovation for greater exporting: A strategic path for developing country firms.- Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective.- Comparative Thick Descripti
on: Articulating similarities and differences in local beer consumption experience.- Face concerns and purchase intentions: A cross-cultural perspective.- The VCW-Value Creation Wheel: A framework for market selection and global growth.- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets.- Ethics, sustainability, and culture: A review and directions for research.
on: Articulating similarities and differences in local beer consumption experience.- Face concerns and purchase intentions: A cross-cultural perspective.- The VCW-Value Creation Wheel: A framework for market selection and global growth.- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets.- Ethics, sustainability, and culture: A review and directions for research.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
