Business Model Pioneers

Business Model Pioneers

How Innovators Successfully Implement New Business Models

Buliga, Oana; Voigt, Kai-Ingo; Michl, Kathrin

Springer International Publishing AG

06/2018

215

Mole

Inglês

9783319817620

15 a 20 dias

454

Descrição não disponível.
Introduction.- The Business Model Concept.- Retail Business Model Pioneers: Striving for Customer Benefit - The Case of Aldi.- Pure Beauty - The Case of Body Shop.- Globalizing Coffee Culture - The Case of Starbucks.- Customized and Built to Order - The Case of Dell.- Creating the Global Shopping Mall - The Case of Amazon.- Media and Entertainment Business Model Pioneers: Beyond the Search Engine - The Case of Google.- Journalism 2.0 - The Case of The Huffington Post.- Making People Happy - The Case of The Walt Disney Company.- Entertainment on Demand - The Case of Netflix.- Passion for Music - The Case of Spotify.- Service Business Model Pioneers.- Democracy in Education - The Case of edX.- Pioneer in the Skies - The Case of Southwest Airlines.- Manufacturing Business Model Pioneers: Driving Against the Tide - The Case of Tesla Motors.- Managing Complexity - The Case of Siemens.- Key Learnings: How to Start a Pioneering Business Model?
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Business model development;Retail sector;Aldi;Starbucks;Dell;Amazon;Services;Southwest Airlines;The Huffington Post;Netflix;Spotify