Nonmarket Strategy in Business Organizations

Preface.- Acknowledgements.- Chapter 1 Introduction.- Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis.- Chapter 4 Nonmarket Strategy in the United States.- Chapter 5 Nonmarket Strategy in the United Kingdom.- Chapter 6 Nonmarket Strategy in India.- Chapter 7 Nonmarket Strategy in Mexico.- Chapter 8 Nonmarket Strategy in Venezuela.- Chapter 9 Nonmarket Strategy in Egypt.- Chapter 10 Nonmarket Strategy in China.- Chapter 11 Nonmarket Strategy in Turkey.- Chapter 12: Nonmarket Strategy in Poland.- Chapter 13 Nonmarket Strategy in Ghana.- Chapter 14 Conclusions.- References.

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• Pesquisa de mercado
• Negócios internacionais
• Estratégia de negócios
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Non-Market Strategy (NMS);State-Owned Enterprises (SOEs);Corruption;NMS in Ghana;NMS in Mexico;NMS in China;NMS in the UK;NMS in the USA;Strategic Political Management;Corporate Political Analysis