Moralising Global Markets

Moralising Global Markets

The Creativity of International Business Discourse

Cerne, Annette

Springer International Publishing AG

11/2018

219

Dura

Inglês

9783319759807

15 a 20 dias

454


ebook

Descrição não disponível.
1. Introduction.- 2. The Moralisation of Global Markets as Business Knowledge.- 3. The Creativity of International Business Discourse.- 4. Moralising Global Markets through Corporate Public Reports.- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets.- 6. Inviting the Suppliers to the Conversation.- 7. The Moralisation of Global Markets through Language and Communication.
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business and society;market structure;interconnection;market morality;business comminication;corporate social responsibility