Value-Oriented Media Management

Value-Oriented Media Management

Decision Making Between Profit and Responsibility

Hollifield, C. Ann; Altmeppen, Klaus-Dieter; van Loon, Joost

Springer International Publishing AG

05/2017

240

Dura

Inglês

9783319510064

15 a 20 dias

541


ebook

Descrição não disponível.
Theories, Concepts and Findings in Value-Oriented Media Management.- Cultures and Organizations: Structures, Actions and Values in Media Companies.- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation.- Trust, Branding, Digitalization: Value Drivers.
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Media Economics;Media Ethics;Media Management;Media Responsibility;Media Values;media research