Value-Oriented Media Management

Value-Oriented Media Management

Decision Making Between Profit and Responsibility

Altmeppen, Klaus-Dieter; Hollifield, C. Ann; Van Loon, Joost (Nottingham Trent University)

Springer International Publishing AG






15 a 20 dias

Versão ebook 109,99 €

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions.
Theories, Concepts and Findings in Value-Oriented Media Management.- Cultures and Organizations: Structures, Actions and Values in Media Companies.- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation.- Trust, Branding, Digitalization: Value Drivers.
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