Vulnerability of Corporate Reputation

Vulnerability of Corporate Reputation

Leadership for Sustainable Long-Term Value

Verhezen, Peter

Palgrave Macmillan

09/2015

147

Dura

Inglês

9781137547354

15 a 20 dias

3011

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Introductory Comments: The Traps of Maximizing Shareholder Value PART I: THE COMPLEXITY OF GOVERNING REPUTATION RISK 1. Winning the 'Hearts and Minds' of Stakeholders 1.1. Potential Causes of Reputation Risks 1.2. Reducing Reputation Risks 2. Reputation under Direct, Indirect and Network Reciprocity 2.1. Champions of Good Reputation 2.2. Parable of Organizational Evolution and the Function of Reputation PART II: THE QUEST FOR REPUTATIONAL EXCELLENCE 3. Reputation in a Digitized World: Act Responsibly, Always 3.1. Reputation Excellence in a digitized world 3.2. Corporate Responsibility and its 'glowing effect' on Reputation 4. Boards Acting Wisely: Be Different Beyond Compliance 4.1. A Board's Responsibility for creating a Meaningful Purpose in business 4.2. Transparency beyond Compliance, Motivation beyond Pecuniary Rewards Concluding Remarks: the Vulnerability of Corporate Reputation
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