Strategic Innovative Marketing
-15%
portes grátis
Strategic Innovative Marketing
4th IC-SIM, Mykonos, Greece 2015
Sakas, Damianos P.; Kavoura, Androniki; Tomaras, Petros
Springer International Publishing AG
06/2018
764
Mole
Inglês
9783319816197
15 a 20 dias
1211
Descrição não disponível.
Preface: Proceedings of the 4th International Conference on Strategic Innovative Marketing (IC-SIM 2015).- Part I: 2nd Symposium on Transportation Marketing: Trends and Future Directions.- Ambient Media in the View of the General Public and Their Relation to This Communication Form.- Generation Y Marketing - The Path to Achievement of Successful Marketing Results Among the Young Generation.- Blueprinting an Event & Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small Scale Sport Event.- The Role of Gender in the Construction of Self Through Fashion Brands.- Bologna Tools to Promote Skills and Competences in Higher Education: The Greek Context.- Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector.- Part II: 5th Symposium on Management Challenges (IANOS): Crisis Kills or Links? .- Knowledge Management and Employee General Competencies in Accounting Firms.- Personal Characteristics and Job Satisfaction of Greek Banking Employees.- Social Networking Sites' Usage in a Period of Crisis: A Segmentation Analysis of Greek College Students.- Personal Characteristics and Organizational Culture of Greek Banking Employees.- Sustainability, Social Marketing & Host Attitudes About Tourism in the City of Larissa.- Led to Change or Change to Lead? .- Part III: 3rd Destination and Cultural Marketing Symposium: Trends and Future Outlook.- An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media.- Branding in the New Museum Era.-E-marketing in the Hotel Industry: Marketing Mix Strategies.- IMC Strategies of Festivals in Destination Branding.- Tourism Innovation: Theoretical and Empirical Review.- The Communication Role of the 'Imagined Communities' in the Promotion of International Events.- E-Services Development in the Collaborative World.- Business Transformation Through Service Science: A Path for Business Continuity.- The Concept of Corporate Reputation Assessment Model - the Stock Market Investors Perspective.- How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool.- Specifics of Marketing in the Process of Reintegration of Slovak Researchers.- Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communicates and Analysis of Their Impact on Consumers.- Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement.- The Cultural Organizations' Revival Lies in the Use of Business Management Strategy: The Case Study of Greek Local Cultural Organizations.- Priming Effects On Cross Cultural Business Ethical Perceptions.- Part IV: 2nd Marketing Communication in SMEs.- Understanding Journalists on Twitter: The Czech Case.- The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic.- Reverse Logistics in Marketing Campaigns.- Part V: 2nd Marketing in Entrepreneurship.- Competitive Strategies and Managers' Perceptions in Greek Food Manufacturing Firms.- The Perception of Warning Signs at Different Cultures.- Humor - The Strongest Emotional Appeal in Advertising.- The Links Among Quality, Service Recovery, Value, Loyalty on the Internet.- Part VI: Business Modelling.- Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing.- The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes.- Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modelling Approach.- Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations.- Corporate Competitiveness based on Sustainability and CSR values: Case studies of Spanish MNCs.- Motivations for Participation and E-Wom Among Supporters of CrowdfundingCampaigns.- Changes in the Legal System of the Nongovernmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-Profit Sector.- Environmental Reporting as a Part of a Marketing Communication.- Corporate Social Responsibility and Financial Performance within the Business Sector in Greece.- Part VII: Healthcare Services: Special Aspects and Challenges in an Evolving Environment.- Management of Medical Crisis Events Using ICT Tools.- Long-Term Cancer Patient Care: "New Insight on Training Needs for Health Professionals in Today's Greece" .- Leadership Capabilities and Their Effect on Job Performance, an Approach in Health Care Sector.- Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address it? .- The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System.- Assessment of Inhabitants' Health Care Needs in Local Community.- Innovation and Knowledge-Based Entrepreneurship.- The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies.- Analysis of the Characteristics of Knowledge-Intensive Firms in Greece.- A Comparative Analysis of Knowledge-Based Firms In High-Tech Sectors and Knowledge Intensive Business Services.- Reporting of Human Capital as One of the Corporate Social Responsibility Areas.- Part IX: Strategic Marketing of Heritage, Cultural and Architectural Tourism.- Food Experiences: The Oldest Social Network....- Tourism Events: the SATA Rallye Azores in Facebook and Twitter.- Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of Tourism.- Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction: The Case Study of the Display and the Educational Pro-Gram of the Archaeological Collection of Thespies (Biotia, Greece) .- Cultural Policy and Marketing Management: The case study of New Museum of Acropolis.- Part X: Symposium on Business Informatics and Modelling.- Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory.- Modeling the Promotion Process of Academic Conferences Through Social Media.- Merchandising IT Products via Social Networks: Modeling and Simulation of the Procedures.- The Contribution of Social Media in the Management of Social Relations with Customers: Modelling and Simulation of the Problem.- Modeling of Market Segmentation in Social Networks and Media.- Modeling of B2C Communication Strategies in Electronic Commerce.- Robots in the Hospital Setting: A Case Study.- A Case Study on the Use of 3d Printing Technologies in an Educational Institution.- Information Systems Phases and Firm Performance: A Conceptual Framework.- Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning.- Blended Learning and Business Modeling in Technical Translation Studies.- Creation Technologies for SmartHypertextual Tutorials in Intercultural Educational Space.- The Use of Individual Learning Styles in E-Learning.- On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational Environment.- The Information Communication Technology (ICT) in the Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education; The Case Study of Greek Educational Institutes.- Instrument of Coordination of Social Groups for Effectiveness Increase in Smart Education' Paradigm.- Legal Aspects Use of Educational and Scientific Information Has Posted on the Internet for Organizing E-Learning on the Example of Russia.- Protection of Confidential Information in Educational Information Environments.- Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian University.- Part XI: Symposium on Integrated Information.- The Communication Role for the Applying of Anchoring Pricing in the Information Sector.- An Analytical Framework for the Analysis of an Information Economy.- The Use of Social Media for Private Concerns in Organizations: An Interview Study.- Toward an Integrated Approach to Information Management: A Literature Review.- Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-Las) .- Retrieval and Dissemination of Information in Distributed and Wireless Environments.- The Design of a Knowledge Base for the Prevention of Bullying in Elementary School.- Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education.- A Framework for Communities of Practice in Radiotherapy.- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard.- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study.- Hypatia Digital Library: A Text Classification Approach Based on Abstracts.- Reading Clubs: Current Trends and the Case of Greece.
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Digital Marketing;Innovations in Online Marketing;Market Research;Marketing Analytics;Marketing Information Systems;Marketing Technological Innovation;Marketing and Electronic Commerce;Mobile Marketing;Social Media Marketing;Strategic Marketing Management
Preface: Proceedings of the 4th International Conference on Strategic Innovative Marketing (IC-SIM 2015).- Part I: 2nd Symposium on Transportation Marketing: Trends and Future Directions.- Ambient Media in the View of the General Public and Their Relation to This Communication Form.- Generation Y Marketing - The Path to Achievement of Successful Marketing Results Among the Young Generation.- Blueprinting an Event & Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small Scale Sport Event.- The Role of Gender in the Construction of Self Through Fashion Brands.- Bologna Tools to Promote Skills and Competences in Higher Education: The Greek Context.- Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector.- Part II: 5th Symposium on Management Challenges (IANOS): Crisis Kills or Links? .- Knowledge Management and Employee General Competencies in Accounting Firms.- Personal Characteristics and Job Satisfaction of Greek Banking Employees.- Social Networking Sites' Usage in a Period of Crisis: A Segmentation Analysis of Greek College Students.- Personal Characteristics and Organizational Culture of Greek Banking Employees.- Sustainability, Social Marketing & Host Attitudes About Tourism in the City of Larissa.- Led to Change or Change to Lead? .- Part III: 3rd Destination and Cultural Marketing Symposium: Trends and Future Outlook.- An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media.- Branding in the New Museum Era.-E-marketing in the Hotel Industry: Marketing Mix Strategies.- IMC Strategies of Festivals in Destination Branding.- Tourism Innovation: Theoretical and Empirical Review.- The Communication Role of the 'Imagined Communities' in the Promotion of International Events.- E-Services Development in the Collaborative World.- Business Transformation Through Service Science: A Path for Business Continuity.- The Concept of Corporate Reputation Assessment Model - the Stock Market Investors Perspective.- How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool.- Specifics of Marketing in the Process of Reintegration of Slovak Researchers.- Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communicates and Analysis of Their Impact on Consumers.- Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement.- The Cultural Organizations' Revival Lies in the Use of Business Management Strategy: The Case Study of Greek Local Cultural Organizations.- Priming Effects On Cross Cultural Business Ethical Perceptions.- Part IV: 2nd Marketing Communication in SMEs.- Understanding Journalists on Twitter: The Czech Case.- The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic.- Reverse Logistics in Marketing Campaigns.- Part V: 2nd Marketing in Entrepreneurship.- Competitive Strategies and Managers' Perceptions in Greek Food Manufacturing Firms.- The Perception of Warning Signs at Different Cultures.- Humor - The Strongest Emotional Appeal in Advertising.- The Links Among Quality, Service Recovery, Value, Loyalty on the Internet.- Part VI: Business Modelling.- Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing.- The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes.- Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modelling Approach.- Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations.- Corporate Competitiveness based on Sustainability and CSR values: Case studies of Spanish MNCs.- Motivations for Participation and E-Wom Among Supporters of CrowdfundingCampaigns.- Changes in the Legal System of the Nongovernmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-Profit Sector.- Environmental Reporting as a Part of a Marketing Communication.- Corporate Social Responsibility and Financial Performance within the Business Sector in Greece.- Part VII: Healthcare Services: Special Aspects and Challenges in an Evolving Environment.- Management of Medical Crisis Events Using ICT Tools.- Long-Term Cancer Patient Care: "New Insight on Training Needs for Health Professionals in Today's Greece" .- Leadership Capabilities and Their Effect on Job Performance, an Approach in Health Care Sector.- Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address it? .- The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System.- Assessment of Inhabitants' Health Care Needs in Local Community.- Innovation and Knowledge-Based Entrepreneurship.- The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies.- Analysis of the Characteristics of Knowledge-Intensive Firms in Greece.- A Comparative Analysis of Knowledge-Based Firms In High-Tech Sectors and Knowledge Intensive Business Services.- Reporting of Human Capital as One of the Corporate Social Responsibility Areas.- Part IX: Strategic Marketing of Heritage, Cultural and Architectural Tourism.- Food Experiences: The Oldest Social Network....- Tourism Events: the SATA Rallye Azores in Facebook and Twitter.- Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of Tourism.- Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction: The Case Study of the Display and the Educational Pro-Gram of the Archaeological Collection of Thespies (Biotia, Greece) .- Cultural Policy and Marketing Management: The case study of New Museum of Acropolis.- Part X: Symposium on Business Informatics and Modelling.- Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory.- Modeling the Promotion Process of Academic Conferences Through Social Media.- Merchandising IT Products via Social Networks: Modeling and Simulation of the Procedures.- The Contribution of Social Media in the Management of Social Relations with Customers: Modelling and Simulation of the Problem.- Modeling of Market Segmentation in Social Networks and Media.- Modeling of B2C Communication Strategies in Electronic Commerce.- Robots in the Hospital Setting: A Case Study.- A Case Study on the Use of 3d Printing Technologies in an Educational Institution.- Information Systems Phases and Firm Performance: A Conceptual Framework.- Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning.- Blended Learning and Business Modeling in Technical Translation Studies.- Creation Technologies for SmartHypertextual Tutorials in Intercultural Educational Space.- The Use of Individual Learning Styles in E-Learning.- On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational Environment.- The Information Communication Technology (ICT) in the Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education; The Case Study of Greek Educational Institutes.- Instrument of Coordination of Social Groups for Effectiveness Increase in Smart Education' Paradigm.- Legal Aspects Use of Educational and Scientific Information Has Posted on the Internet for Organizing E-Learning on the Example of Russia.- Protection of Confidential Information in Educational Information Environments.- Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian University.- Part XI: Symposium on Integrated Information.- The Communication Role for the Applying of Anchoring Pricing in the Information Sector.- An Analytical Framework for the Analysis of an Information Economy.- The Use of Social Media for Private Concerns in Organizations: An Interview Study.- Toward an Integrated Approach to Information Management: A Literature Review.- Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-Las) .- Retrieval and Dissemination of Information in Distributed and Wireless Environments.- The Design of a Knowledge Base for the Prevention of Bullying in Elementary School.- Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education.- A Framework for Communities of Practice in Radiotherapy.- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard.- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study.- Hypatia Digital Library: A Text Classification Approach Based on Abstracts.- Reading Clubs: Current Trends and the Case of Greece.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
