Sport Entrepreneurship

Sport Entrepreneurship

Developing and Sustaining an Entrepreneurial Sports Culture

Ratten, Vanessa

Springer International Publishing AG






15 a 20 dias

This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.
An Introduction to Sport Entrepreneurship.- The Sport Industry and Entrepreneurship.- Game Changes in Sport: The Role of Innovation and Creativity.- Athlete Entrepreneurs.- Perspectives of Sport Entrepreneurship.- Sport Business and Entrepreneurship.- System Processes in Sport Entrepreneurship.- Ethics and Sport Entrepreneurship.- Sport Entrepreneurship Education and Policy.- The Future for Sport Entrepreneurship.
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