Soft Power Made in China
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portes grátis
Soft Power Made in China
The Dilemmas of Online and Offline Media and Transnational Audiences
Lee, Claire Seungeun
Springer International Publishing AG
10/2018
236
Dura
Inglês
9783319931142
15 a 20 dias
574
Descrição não disponível.
1. Introduction.- 2. China's Soft Power Building and Its TV Industry as a Soft Powerhouse.- 3. Foreign Markets and Professionals: The Gatekeepers.- 4. Local Embeddedness vs. China's Soft Power: The Case of Offline Media.- 5. The Conversion Paradox in Quasi-Sinophone East Asia.- 6. The Limits of Outsourced Soft Power.- 7. Seeking Virtual Capital through Online Media in the Digital Age.- 8. Conclusions.- 9. Postscript: Envisioning the Future of China's Soft Power.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Chinese Soft Power;Chinese Media Flow;Mediatized Soft Power;Chinese TV Industry;Transnational Soft Power Field
1. Introduction.- 2. China's Soft Power Building and Its TV Industry as a Soft Powerhouse.- 3. Foreign Markets and Professionals: The Gatekeepers.- 4. Local Embeddedness vs. China's Soft Power: The Case of Offline Media.- 5. The Conversion Paradox in Quasi-Sinophone East Asia.- 6. The Limits of Outsourced Soft Power.- 7. Seeking Virtual Capital through Online Media in the Digital Age.- 8. Conclusions.- 9. Postscript: Envisioning the Future of China's Soft Power.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
