Public Relations Capitalism
-15%
portes grátis
Public Relations Capitalism
Promotional Culture, Publics and Commercial Democracy
Cronin, Anne M.
Springer International Publishing AG
01/2018
120
Dura
Inglês
9783319726366
15 a 20 dias
454
Descrição não disponível.
1. Introduction .- 2. Public Relations, Publics, Publicity: Neoliberal Capitalism's Media and Mediation .- 3. Commercial Democracy and a New Social Contract: Brands and Corporate Reputation as 'Commercial Promises' .- 4. Charity PR and the Production of Social Values .- 5. Conclusion: Promotional Culture, PR as Commercial Speech, and the Politics of Lying .
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Promotional Culture;Neoliberal Capitalism and the Media;Capitalism and Public Relations;Commercial Speech;Politics of Lying;Commercial Democracy;Hannah Arendt and the New Social Contract
1. Introduction .- 2. Public Relations, Publics, Publicity: Neoliberal Capitalism's Media and Mediation .- 3. Commercial Democracy and a New Social Contract: Brands and Corporate Reputation as 'Commercial Promises' .- 4. Charity PR and the Production of Social Values .- 5. Conclusion: Promotional Culture, PR as Commercial Speech, and the Politics of Lying .
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
