Popular High Culture in Italian Media, 1950-1970

Popular High Culture in Italian Media, 1950-1970

Mona Lisa Covergirl

Barron, Emma

Springer International Publishing AG

08/2018

337

Dura

Inglês

9783319909622

15 a 20 dias

727


ebook

Descrição não disponível.
1. Introduction: The Mona Lisa Covergirl.- 2. Italia domanda: A question of culture.- 3. Dear Intellectual: The cultural advice columns.- 4. Lascia o raddoppia?: Contestants and the classics.- 5. Lip-syncing Rossini: The highs and lows of Italian television opera.- 6. Puccini, Botticelli and celebrity endorsements: The art of magazine advertising.- 7. Reciting Shakespeare for Amaretto di Saronno: The art of Carosello.- 8. The classics and the everyday: From I Promessi Sposi to I Promessi Paperi.- 9. Patrolling the border: I Promessi Sposi on RAI television.- 10. Conclusion: The smile of Bergman, the body of Rita and the face of Mona Lisa.
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Italian High Culture;Italian Identity;Italian mass culture;Radiotelevisione Italiana;American consumerism;popular Italian magazines;Italian television;Italy in the fifties and sixties;fotoromanzi magazines;Pier Paolo Pasolini;Salvatore Quasimodo;American influence on Italy;Epoca magazine;modern Italian identity