Personal Brand Creation in the Digital Age
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portes grátis
Personal Brand Creation in the Digital Age
Theory, Research and Practice
Grzesiak, Mateusz
Birkhauser Verlag AG
04/2018
185
Dura
Inglês
9783319696966
15 a 20 dias
3695
Descrição não disponível.
1. Introduction.- 2. Personal branding - Its Essence, Goals and Classification.- 3. Personal branding and the Challenges of the Information Revolution.- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies.- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research.- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
social media;digital communication;youtube;brand profiles;culture;media evolution;marketing;e-branding
1. Introduction.- 2. Personal branding - Its Essence, Goals and Classification.- 3. Personal branding and the Challenges of the Information Revolution.- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies.- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research.- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
