Older Tourist Behavior and Marketing Tools

Part I Defining the older tourist market.- 1 Population aging: challenges and opportunities for the tourism industry.- 2 Segmentation approaches to older tourists.- Part II Older tourist behavior: the demand-side perspective.- 3 Older tourists' travel planning behavior.- 4 Information and Communication Technologies: impacts on older tourists' behavior.- 5 Hospitality and older tourists: a focus on accommodation choices.- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies.- 7 Strategic and operational marketing tools for older tourists.

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• Indústria do turismo
• Ciências da vida: temas gerais
• Vendas e marketing
• Sociologia, família e relacionamentos
• Matemática e sistemas do negócio
• Aplicações de negócios

tourism marketing;older tourists;senior tourists;tourist behavior;population ageing;active ageing;marketing mix;older-tourist market