Media Corporate Entrepreneurship

Media Corporate Venturing: Challenges and Research Issues.- Media Industries and New Business Opportunities.- Corporate Venturing and Organizational Decisions.- Media Case Study Strategy.- Internet Business Venturing and Mobile Media Venturing in News Corporation.- Internet Business Venturing in the New York Times Company.- FIOS TV Venturing and Online Gaming Business Venturing in Verizon Communications.- Mobile Distributing Consumer Media Venturing in YouTube- Webcasting Business Venturing in China Telecom.- Greenhouse Venturing in the Reuters.- Theoretical and Practical Implications for Corporate Venturing.- Media Managerial Implications.

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• Vendas e marketing
• Estudos de meios de comunicação
• Sociologia

Corporate Venturing;Media Management;New Media Creation;Venturing Organizational Decisions;Media Entrepreneurship;Transnational Media Companies;Industry Organizational Theories;Resource-Based Theories;Integrated Theoretical Framework;Theories Reconciliation;media research