Media Corporate Entrepreneurship
-15%
portes grátis
Media Corporate Entrepreneurship
Theories and Cases
Hang, Min
Springer Verlag, Singapore
10/2016
172
Dura
Inglês
9789811021213
15 a 20 dias
4359
Descrição não disponível.
Media Corporate Venturing: Challenges and Research Issues.- Media Industries and New Business Opportunities.- Corporate Venturing and Organizational Decisions.- Media Case Study Strategy.- Internet Business Venturing and Mobile Media Venturing in News Corporation.- Internet Business Venturing in the New York Times Company.- FIOS TV Venturing and Online Gaming Business Venturing in Verizon Communications.- Mobile Distributing Consumer Media Venturing in YouTube- Webcasting Business Venturing in China Telecom.- Greenhouse Venturing in the Reuters.- Theoretical and Practical Implications for Corporate Venturing.- Media Managerial Implications.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Corporate Venturing;Media Management;New Media Creation;Venturing Organizational Decisions;Media Entrepreneurship;Transnational Media Companies;Industry Organizational Theories;Resource-Based Theories;Integrated Theoretical Framework;Theories Reconciliation;media research
Media Corporate Venturing: Challenges and Research Issues.- Media Industries and New Business Opportunities.- Corporate Venturing and Organizational Decisions.- Media Case Study Strategy.- Internet Business Venturing and Mobile Media Venturing in News Corporation.- Internet Business Venturing in the New York Times Company.- FIOS TV Venturing and Online Gaming Business Venturing in Verizon Communications.- Mobile Distributing Consumer Media Venturing in YouTube- Webcasting Business Venturing in China Telecom.- Greenhouse Venturing in the Reuters.- Theoretical and Practical Implications for Corporate Venturing.- Media Managerial Implications.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.