Marketing Transformation: Marketing Practice in an Ever Changing World
Marketing Transformation: Marketing Practice in an Ever Changing World
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Rossi, Patricia; Krey, Nina
Springer International Publishing AG
06/2018
322
Mole
Inglês
9783319886527
15 a 20 dias
5387