Management and Marketing of Wine Tourism Business
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Management and Marketing of Wine Tourism Business
Theory, Practice, and Cases
Sigala, Marianna; Robinson, Richard N. S.
Springer International Publishing AG
09/2018
388
Dura
Inglês
9783319754611
15 a 20 dias
662
Descrição não disponível.
1. Introduction: The Evolution of Wine Tourism Business Management; Marianna Sigala and Richard N. S. Robinson.- Part I. The Market of Wine Tourism: Profiling, Segmentation and Behavior.- 2. Uncorking the Potential of Wine Language for Young Wine Tourists; Allison Creed and Peter McIlveen.- 3. Factors Influencing Consumer Wine Choice: The Case of Wine Tourism; Margaret Connolly.- 4. Generation Z as Young Winery Visitors in Greece; Dimitrios P. Stergiou.- 5. Knowledge and Consumption of Organic and Biodynamic Wine by Wine Event Attendees; Maria Rosita Cagnina, Lucia Cicero and Linda Osti.- 6. Wine Tourists with Children: A Constrained-based Approach for Untapping a Latent Wine Tourism Market Segment; Marianna Sigala.- 7. Winey Kids: The Business Model of an (Online) Tribe Promoting Wine Tourism to People with Children; Marianna Sigala.- Part II. Capturing the Market: Marketing, Distribution and Promotion.- 8. The Impact of Social Media on the Behavior of Wine Tourists: A Typology of Power Sources; Marianna Sigala and Coralie Haller.- 9. Viennese Wineries on Facebook: Status Quo and Lessons Learned; Lidija Lalicic and Stefan Gindl.- 10. Evaluating UberVINO as an e-intermediary in the Wine Tourism Industry: Findings from Adelaide; Marianna Sigala.- 11. Towards the Implementation of Digital Wine Tourism through Wifi and IoT: Perspectives from Wine Tourism Professionals; Jean-Eric Pelet, Marieshka Barton and Claude Chapuis.- Part III. Experience Management in Wine Tourism: Design and Differentiation.- 12. Exploring Blue Ocean Innovation in the Wine Industry; David Prillaid.- 13. The Business of Wine Tourism: Evolution and Challenges; Christina Santini.- 14. Welcome to my house, do you like the neighborhood? Authenticity Diversification within Strategic Groups of Wineries; James Downing and Dan Parrish.- 15. The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece; Marianna Sigala.- 16. Scarecrows: An Art Exhibition at Domaine Sigalas Inspiring Transformational Wine Tourism Experiences; Marianna Sigala.- 17. Innovation in Wine Tourism Businesses: 'Turning Ashes to Gold'; Dimitrios Karagiannis and Theodore Metaxas.- 18. An Emerging Wine Region: Tourism, Education and Sharing the 'Love'; Richard N. S. Robinson.- 19. New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market; James Downing and Dan Parrish.
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Wine tourism;Wine destinations;Wine tourism stakeholders;Wine research;Wine marketing;Wine consumers;Wine entrepreneurship;Wine tourist behaviour;Wine tourist motivation;Wine tourist satisfaction;wine tourism in Greece;wine tourism in Australia
1. Introduction: The Evolution of Wine Tourism Business Management; Marianna Sigala and Richard N. S. Robinson.- Part I. The Market of Wine Tourism: Profiling, Segmentation and Behavior.- 2. Uncorking the Potential of Wine Language for Young Wine Tourists; Allison Creed and Peter McIlveen.- 3. Factors Influencing Consumer Wine Choice: The Case of Wine Tourism; Margaret Connolly.- 4. Generation Z as Young Winery Visitors in Greece; Dimitrios P. Stergiou.- 5. Knowledge and Consumption of Organic and Biodynamic Wine by Wine Event Attendees; Maria Rosita Cagnina, Lucia Cicero and Linda Osti.- 6. Wine Tourists with Children: A Constrained-based Approach for Untapping a Latent Wine Tourism Market Segment; Marianna Sigala.- 7. Winey Kids: The Business Model of an (Online) Tribe Promoting Wine Tourism to People with Children; Marianna Sigala.- Part II. Capturing the Market: Marketing, Distribution and Promotion.- 8. The Impact of Social Media on the Behavior of Wine Tourists: A Typology of Power Sources; Marianna Sigala and Coralie Haller.- 9. Viennese Wineries on Facebook: Status Quo and Lessons Learned; Lidija Lalicic and Stefan Gindl.- 10. Evaluating UberVINO as an e-intermediary in the Wine Tourism Industry: Findings from Adelaide; Marianna Sigala.- 11. Towards the Implementation of Digital Wine Tourism through Wifi and IoT: Perspectives from Wine Tourism Professionals; Jean-Eric Pelet, Marieshka Barton and Claude Chapuis.- Part III. Experience Management in Wine Tourism: Design and Differentiation.- 12. Exploring Blue Ocean Innovation in the Wine Industry; David Prillaid.- 13. The Business of Wine Tourism: Evolution and Challenges; Christina Santini.- 14. Welcome to my house, do you like the neighborhood? Authenticity Diversification within Strategic Groups of Wineries; James Downing and Dan Parrish.- 15. The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece; Marianna Sigala.- 16. Scarecrows: An Art Exhibition at Domaine Sigalas Inspiring Transformational Wine Tourism Experiences; Marianna Sigala.- 17. Innovation in Wine Tourism Businesses: 'Turning Ashes to Gold'; Dimitrios Karagiannis and Theodore Metaxas.- 18. An Emerging Wine Region: Tourism, Education and Sharing the 'Love'; Richard N. S. Robinson.- 19. New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market; James Downing and Dan Parrish.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
