Handbook of Integrated CSR Communication

The Concept of Integrated CSR Communication - Introduction and Definition.- Part I: Theroretical Foundations of Integrated CSR Communication.- Part II: Managerial Aspects of Integrated CSR Communication.- Part III: Integrated CSR Communication and New Media.- Part IV: Intercultural Integrated CSR Communication.- Part V: Special Topics of Intercultural Integrated CSR Communication.- Research Outlook an Conclusion.

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Vendas e marketing
• Ética dos negócios
• Estudos de meios de comunicação
• Sociologia
• Arqueologia

Advertising;Big data;CSR;Convergence of communication channels;Corporate social responsibility;Integrated marketing communication;Marketing;Organisational communication;Social media;media research